How to Make A Lasting Impression
We’ve all been there—someone asks what you do, and you either freeze or offer a generic answer that doesn’t do your work justice. I thought about this as I launched my new business, Diana Watson Media. How would I describe what I do in under a minute? It’s called an elevator speech. It is a short, compelling summary of who you are, what you do, and why it matters. Whether you’re networking, meeting clients, or making new connections, a well-crafted pitch is key. It’s always important to leave a good first impression and to give just enough information to spark curiosity.
In my work with nonprofits, businesses, and community leaders, I’ve seen how a thoughtful pitch can open doors. I’ve already worked with several clients on this, as it helps to define what you do, where you are going, and how others respond to your work. Here’s a simple framework for crafting an elevator speech that resonates:
Start with Your Why
People connect with why you do what you do. Lead with your passion, not your title.
Example:
Instead of: “I work in communications,”
Try: “I help organizations tell stories that inspire people to give and get involved.”
Be Clear and Concise
Your pitch should be 30-60 seconds long—enough to share your key message without overwhelming the listener. Keep it simple, and focus on the impact you make, not just the tasks you perform.
Make It Conversational
End with a question that invites the other person to engage and share their thoughts. Your pitch should be a conversation starter, not a monologue. Keep it short!
Putting It All Together
Here’s an example of a pitch that incorporates these ideas:
“I help organizations tell stories that connect with their audiences and inspire action. What kind of communication challenges do you face in your work?”
Final Thoughts
Your elevator pitch is a living tool—practice it, tweak it, and make it your own. Above all, be yourself, speak with conviction, and let your passion shine. Remember, people connect with people and will want to know more about you and your work!
This is the first in a series of weekly blogs where I’ll share insights on storytelling, leadership, fundraising, and more. Stay tuned for next week’s topic: The Power of Storytelling in Nonprofit Fundraising.
Have questions or need help refining your pitch? I’d love to hear from you about how Diana Watson Media can support your storytelling!